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2016–24 // Positioning // Environments // Campaign

JobsOhio

Selling a state to people who have never considered it, for stakeholders who agree on almost nothing.

A balcony wrap running the length of a convention centre, Columbus at sunset panelled along it

Midwest U.S.–Japan Association

The conference key art, a folded paper cardinal walking across a red field
Window film along a glass corridor, the Columbus skyline reflected in the river behind a red sun
A wooden archway wrapped inside and out, Japanese and Ohio cityscapes meeting at the opening
A stair wall reading “Japan and Ohio share 15 sister cities”, escalators crossing above it
The cardinal in the room it was built for, window film carrying the skyline behind it

Forbes 30 Under 30 Summit

The whole poster, every honoree name set small enough that the list itself draws three huge letterforms
Close on the type, names in black and roles in grey running straight through the red letterforms
The foot of the poster, 2024 caught inside the letterforms above the Forbes and JobsOhio lockup

Land of Leaders

The lockup drawn four ways, a script Leaders sitting inside the outline of the state
Banner reading “Start up. Stick around.” over a dark blue field
Banner reading “Ohio is where leaders land”
Vertical ad, a man in a blue hoodie cut out against the Cleveland skyline at dusk
Vertical ad, a woman in a black turtleneck cut out against the same skyline
Span
2016–24
Disciplines
Positioning, Environments, Campaign
Role
Principal-led, concept through production