← All work
Heritage Cooperative†
A billion-dollar agricultural cooperative with six divisions and no shared voice.
The problem
Six divisions, each with its own history, its own customers, and its own idea of what the brand was. Nothing was formally wrong. Everything was slightly different, which is worse, because there was nothing to point at.
What we did
Wrote the standard down. Type, color, the color bar ratio, photography rules, and the email spec. Then built the weekly email program on top of it so the standard had somewhere to live rather than sitting in a PDF nobody opens.
- Span
- 2018–
- Disciplines
- Brand system, Email program, Software
- Role
- Principal-led, concept through production
In-house work led by our principal at Heritage Cooperative.