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2008–14 // Seasonal campaign // In-store // Packaging

Bath & Body Works°

Country Chic, Pink Chiffon, Summer Picnic. Seasonal systems built to survive hundreds of stores and still look like one idea.

A store interior dressed for the Country Chic launch, wildflowers hanging over the centre table

Country Chic

Campaign key art, a model in a field of wildflowers under a gingham-filled CHIC
The launch window, the campaign image behind a bank of real wildflowers
A whitewashed frame on the shop floor holding the campaign image, product stacked around it
Lotion, mist and shower gel on weathered board, the wildflower label repeated three times

Pink Chiffon

The launch window, a dresser and standard lamp drawn flat in pink marker behind real product
A model in a pink ruffled dress standing in a bedroom drawn entirely in outline
The in-store table, a Pretty in Pink Chiffon header card above stacked lotion and mist
The mist wall, forty bottles racked in a colour gradient across four shelves

Summer Picnic

The concept board, four routes for the campaign presented as photograph and logotype pairs
The campaign banner, SUMMER TREATS built from torn blue tape between gingham rules
The direct mailer, address panel and cover, PocketBacs scattered over frosted donuts
The Summer Picnic postcard, three hand soaps standing on a picnic basket in long grass

Perfect Christmas

Holiday window, a six-foot ornament under a banner reading A wallflower in every stocking
Holiday window, glitter firs and a magenta reindeer under Give the world’s best candles
Three gift cards, a silver reindeer on glitter red and a snowed village on red and green
A red pillow box and matching gift card, white village and snowflakes wrapped around both
Span
2008–14
Disciplines
Seasonal campaign, In-store, Packaging
Role
Principal-led, concept through production

Produced in a prior role at [agency], credited to the people who made it.